It’s not just a silly saying or tagline. It’s a way of creative life.

Anthony “Hootz” Taylor is an award-winning creative director, producer, and screenwriter. He’s pitched and produced creative work for brands like Walmart, Spotify, MLB, Hershey, MTV, Oreo, and more. Hootz prides himself on pairing insight driven strategy with wildly playful creativity for work that not only turns heads and stops thumbs but moves the client’s business forward. As a creative leader at companies like Broadway.com, ViacomCBS, Team Whistle, and Main+Rose, he has built teams that wield creativity to generate great work and drive culture.

“Do that good, good work” is a creative and life philosophy that inspires and instructs everything he touches. It’s a reminder that not only should the work be aesthetically and objectively of the highest quality (“good”), but that it should always be created with love, and kindness, and seek to put something beautiful into the world (“good”).