How Do We Work Together
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Creative Direction & Strategy
There’s nothing I love more than coming up with a great idea, protecting it from the forces that seek to make it a bad idea, and then making that great idea happen. As a creative director, brand & marketing strategist, copywriter, or screenwriter; there are number of ways we can do that good, good work together.
Generating creative concepts to be integrated into your campaigns or pitches.
Full RFP response decks (insights, concepts, strategy, etc.) utilizing your template or with bespoke deck design.
Creating fully integrated campaigns from scratch or taking campaign elements and expanding them to be 360 campaigns.
Writing scripts, content outlines, speeches, influencer prompts, etc.
Directing professional video productions (commercials, branded content, influencer, documentary, TV/Film)
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Creative Leadership & Management
I have a passion for leadership that’s been honed with experience in managing high-performing creative teams at all levels. From leading teams at ViacomCBS to start-ups and boutique agencies, I’m confident in my ability to interface with your organization to make a positive impact.
Interim Creative Director for team members on leave.
Coaching managers new to leadership and management to set themselves and their team up for success.
Consult on creating key creative department standards, processes, and ethos.
And of course, I’d love the opportunity to lead, nurture, and grow a department in a full-time staffed position.
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Presenting & Pitch Coaching
The only thing I love more than coming up with a great idea is finding a way to get someone to say yes to that great idea. With more than 10 years of creative pitching experience, there’s a number of ways we can work together in this capacity.
Integrate into your pitch team to generate and/or pitch creative & strategy.
Coach your team (creative, marketing, or even sales) on their pitch presence and pitch flow.
Consult on big pitches by roleplaying as the client and finding the holes to be fixed before the big day.
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Brand Consulting
Every company or business needs to be thoughtful about branding, but not every company needs to pay full agency prices to build, nurture, and amplify a successful brand. My approach to branding meets clients where they are to create a bespoke process that gets clients what they need and doesn’t give them what they don’t.
Deliver a custom brand assessment going as deep or as wide as you need to paint the picture of where the brand is at present.
Create a bespoke brand platform that aims to provide elements like brand values, mission statement, tone of voice and more without wasting time and money on elements you don’t need.
Direct a design process that leads to a visual identity aligned with your brand.
Generate a custom brand launch strategy to infuse the energy and excitement of your new brand into your internal team and out to your external clients.