AT&T - “It Can Wait”

AT&T had been a returning client for their “It Can Wait” Campaign for two years when I was brought on board. We were challenged with coming up with clever but educational ways to encourage people to put their phones down while they drive without shaming them or scaring them. The following videos are from year one (Darren Criss) and two (Melissa Rauch & Marcus Scribner) of the campaigns I was lucky enough to work on for the telecom brand.