M&M’s - Hazelnutmania

M&M’s was launching their new Hazelnut Spread (NOT Nutella) flavored candy and asked us to amp up the “mania” of it all with an exciting and engaging social video.

We initially had Lance Bass cast so we wrote a whole script that leaned into Beatlemania and used old black & white stock footage of teenagers going crazy to edit together with Lance performing on stage. But when Lance backed out and Mario Lopez was cast, we pivoted to what Mario is known for – hosting entertainment shows! We had the additional production challenge here of creating the energy of an audience, but only being able to use one other principal actor in the spot.