Twitch - Alvin Kamara

Twitch had a very simple objective. Work with a celebrity athlete to show how Twitch makes a difference in their gaming life. We took that to another level by creating a before and after Twitch campaign that wasn’t over-the-top silly, but still told the story of how Twitch changed Alvin Kamara’s whole outlook on gaming. The hero videos in the link below are the first and last content pieces in the campaign and throughout the month in between we posted photos and IG stories showing him getting deeper and deeper into his gaming rituals and set-up.