Broadway.com - Something Rotten! Music Video

Everyday at Broadway.com was an adventure, but this day was really something special. On this day, we were offered the opportunity to concept and shoot a music video with one of the stars of the Broadway hit, Something Rotten! The catch? We’d only have our leading man for two hours.

We arranged to shoot the bulk of the video in the bar next door to his theater, did a ton of pre-pro arranging the outdoor walking shots, and put a call out on Facebook and Twitter for a grip of Broadway loving extras. Not only did the show love the video for their Broadway promotion, they submitted it to the GRAMMYs for use during the CBS broadcast to announce their nomination.