Spotify - Wrapped

Spotify returned in 2019 for year two of working with us on the most important campaign in their calendar year – Wrapped. If you don’t know about Spotify Wrapped, this is where they provide you with a list of your most-listened-to artist, songs, and genres. This in addition to other stats about your listening habits has become a cultural phenomenon unto itself.

This year they asked us to try and capture some of the feeling of FOMO for folks who don't have their Wrapped and the excitement of opening your Wrapped for the first time. One of the great challenges of this campaign is not being able to get the rights to play any of the music they’re talking about, but I think we found a fun way around that in the short-form videos.